$1.4k → $3.9k monthly sales (2.7X)
Background
Oriundo is a sustainable lifestyle brand focused on natural food products and eco-friendly kitchen essentials, promoting healthy and environmentally conscious living.
Challenge
- Low monthly sales: The brand was generating approximately $1,400 per month.
- Limited customer engagement: The physical shop lacked visibility and an inviting atmosphere.
- Operational inefficiencies: Financial management was manual and time-consuming.
- Goal: Increase monthly sales, improve in-store experience, and streamline business operations.
Solution
- Community Engagement: Organized language exchange and viche tasting events to attract and engage customers.
- Shop Redesign: Improved interior design, signage, and banners to enhance visibility and customer experience.
- Branding Materials: Created professional business cards to support networking and brand recognition.
- Automation: Simplified and automated financial processes with an ERP system to improve operational efficiency.
Key Takeaways
- Monthly sales nearly tripled in just two months following targeted community events and store improvements.
- Enhanced shop design and signage significantly improved customer foot traffic and brand visibility.
- Automation of finances freed up time and reduced errors, allowing the team to focus on growth activities.
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