$2.5M → $5M annual sales (2X)
Caltech, a renowned private research university in California, operated an Executive and Professional Education department that relied on manual course sales conducted via email. This approach generated approximately $2.5M annually with a 1% conversion rate.
Challenge
- Manual sales process: Time-consuming and resource-intensive.
- Limited scalability: Growth was constrained by the manual nature of sales.
- User experience: The website did not support seamless, automated course enrollment.
- Goal: Enhance the website’s user experience and automate course sales to drive growth.
Solution
- Information Architecture: Removed clutter, simplified course info and sitemap.
- User Experience: Improved navigation, course filtering, and streamlined checkout.
- Technology: Implemented end-to-end automation for course sales and enrollment with Adobe Commerce.
Results
- Revenue doubled after transitioning to an automated, user-friendly eCommerce website.
- Conversion rate increased from 1% to 2%, reflecting improved engagement and ease of purchase.
- Scalability and efficiency were significantly enhanced, freeing staff for higher-value activities.
Credits: UI design by Guidance
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