Scattered PDFs → Unified landing page
The Toro Company, a global leader with multiple brands, had incentive programs managed separately, resulting in fragmented and inconsistent communication. The initial program materials existed as a scattered PDF, limiting user engagement and clarity.
Challenge
- Disjointed incentive program materials created confusion.
- Lack of a centralized platform hindered user engagement.
- Messaging and calls to action were unclear and inconsistent.
Solution
- Created a unified landing page consolidating all brand incentive programs.
- Transformed scattered PDF content into clear, structured web content.
- Designed focused messaging and prominent calls to action to improve clarity and user interaction.
Results
- Delivered a single, cohesive landing page enhancing program visibility across brands.
- Improved user experience with clear messaging and streamlined navigation.
- Supported stronger engagement and simplified access to incentive information.
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